Old brands, names and domains
You changed name or domain and a Trustpilot page for the previous brand still ranks in Google for your business.
★ Profile closure assistance
Close a Trustpilot profile that should not exist.
An old brand, a duplicate listing, a page someone else created, or a business that has ceased trading: Trustpilot closes profiles in defined circumstances. We check whether yours qualifies, prepare the request and, where applicable, ask Google to drop the page from its results. Invoiced after the result.
- ✓Eligibility checked against Trustpilot's criteria first
- ✓Closure and de-indexing requested through the proper channels
- ✓Fixed price agreed up front, invoiced after the result
- 1Named contact per case
- NDAAvailable on request
- 24hWritten assessment
- £0Charged before the result
Every decision rests with the platform. We have a 95% success rate after assessment; you receive a written eligibility assessment for your own case before anything starts.
Why it matters
Nobody browses Trustpilot. Google brings Trustpilot to them.
Almost every visit to your profile starts with a search for your company name. That is where an old, duplicate or unwanted page does its damage: on the first screen a prospect sees, every single day.
- It ranks for your name.Google treats Trustpilot as an authority, so the page sits near the top for almost any company search.
- The score shows before the click.The stars and the number appear in the search result itself. Many people never go further.
- It keeps filling up on its own.An open page accepts new reviews whether or not anyone at your company has looked at it in years.
- Closing it ends all three.Nothing new can be posted, the page comes off Trustpilot, and Google has nothing left to show.
What we remove
The pages we close and take down.
When a page describes a business that no longer exists, duplicates the one you actually run, or was never yours to begin with, closing it is the right fix. These are the six situations we see most.
Duplicate listings
Several pages exist for one company, splitting your reviews and your score. We close the ones you do not want.
Pages created without authorisation
A profile someone else set up for your business, often with the wrong details and reviews meant for another company.
Businesses that stopped using Trustpilot
You closed your account, but the public page is still online, still ranking and still collecting reviews.
Closed products, locations and sub-brands
A discontinued product, a closed branch or a retired sub-brand that still carries a public review page tied to you.
Profiles beyond repair
A page so damaged that removing reviews one by one no longer makes sense. Closing it is faster and cleaner.
Does your page fit one of these? Or none of them?
Assess my Trustpilot profile
Either way, send the link. Our team assesses every profile individually and tells you within 24 hours what can be done, how long it takes, and what it costs. Free, and no obligation.
The outcome
What people find afterwards: you, not a review page.
With the profile closed and removed, a search for your company returns your website, your LinkedIn page and your own reviews. The Trustpilot result is simply not there any more.
Before
After
Background
Where a Trustpilot page comes from, and when it stops being yours.
Most business owners never created their Trustpilot page. Understanding how it got there explains why it cannot simply be switched off, and what can be done instead.
Review profile
The page is public, and it is not yours
A Trustpilot profile is the public page carrying your TrustScore and every review ever left about you. Trustpilot owns and hosts it; you can claim it, but you cannot delete it from inside your account.
It ranks for your name in Google whether or not anyone at your company has ever logged in.
It appears without you
Trustpilot builds pages around web addresses. The first time anyone looks your domain up on the platform, a page can be created for it automatically.
- Generated from your web address,not from your company name
- Triggered the first time someone searches for youon Trustpilot
- With no box to untick:you are listed whether you asked or not
Which is why so many companies discover a Trustpilot page they never knew existed.
Four ways a page turns into a liability
A page that describes a business you no longer run, or one you never authorised, keeps shaping first impressions long after it stopped being accurate.
- The page belongs to a name, brand or domain you left behind
- Two pages exist and your reviews are split between them
- Somebody else created the page on your behalf, without asking
- You closed your account years ago and the page is still collecting reviews
In each of these cases, answering reviews changes nothing. Closing the page and removing it from search does.
A common surprise
Deleting your account does not delete your page.
Many owners close their Trustpilot Business login expecting the page to disappear with it. It does not. The account is your private dashboard; the page is public, and it carries on collecting reviews and ranking in Google without you. Closing the page itself is a separate process, and that is the one we run.
The account: private, yours
The login your team uses to invite reviews, reply to them and read the statistics. Nobody else sees it, and you can shut it whenever you like.
The page: public, Trustpilot's
The address at trustpilot.com/review/yourcompany, with the score and every review. Customers and Google see this one, and it outlives the account. This is what we close and remove.
How it works
Close the profile, remove the page, clear the search results.
A clear process, handled end to end by our team. You are billed only once the result is in.
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Send the page link
Include the trading name and, if relevant, the company details behind the page. That is all we need to start.
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Written assessment
We tell you what can be done with the profile, on what grounds, how long it takes and a fixed price.
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Closing the profile
We handle the case with Trustpilot until the profile is closed and no new review can come through it.
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Removal and verification
The page is removed and taken out of Google. You get confirmation, then the invoice.
BEFORE2 pages
AFTER1 page
Duplicate listing removed, 180 reviews consolidated onto the right page
A services business had two Trustpilot listings: one they had built to 4.7 across 180 reviews, and an older unclaimed duplicate sitting at 2.9 that outranked it in search. Visitors were finding the wrong page. We had the older listing closed and removed, leaving one profile carrying the reviews they had actually earned.
1 pageClosed and removed
180Reviews consolidated
0New reviews since closure
A past case, anonymised by sector. Outcomes depend on the platform’s decision and vary from case to case.
Our terms
You pay when the page is gone. Not a day before.
A profile removal either completes or it does not, which makes pay-on-delivery the only pricing model that makes sense for both sides.
- ✓No retainer. Nothing is due to open a case.
- ✓No setup fee. The scan and the quote cost you nothing.
- ✓Fixed price. Approved by you before any work starts.
- ✓Invoiced after the result. You see it is gone, then you get the invoice.
- ✓No result, no charge. The risk sits with us, not with you.
What the written scan contains
- Each item on the profile, and the ground it can be removed on
- A fixed price per item, valid for 30 days
- A realistic timeline for your case
- Nothing to sign and nothing to pay to receive it
FAQ
Trustpilot profile closure, answered.
Cannot find your question? Ask us directly — we answer within one business day.
What happens to the profile?
Three things. The profile is closed, so no new reviews can ever be posted and the TrustScore is frozen. The page is removed from Trustpilot. And it is taken out of Google, so a search for your brand no longer returns it. Anyone holding the old direct link finds a Trustpilot notice rather than a live review page.
Can any Trustpilot profile be removed?
Most can, on the right grounds. Old brands, duplicates, unauthorised pages and profiles for businesses that stopped using Trustpilot are the most common cases, but every profile is assessed individually. Send the link and we tell you within 24 hours what can be done with yours.
What is the difference between deleting my account and this service?
Your account is the business login you use to manage the page. The profile is the public review page itself. Deleting the account only unlinks you from the page: the reviews, the TrustScore and the Google ranking all stay, and new reviews keep coming in. Closing and removing the profile is a separate process, and that is the one we run.
Should I remove the profile or specific reviews?
It depends on the page. If it is active and worth keeping but carries fake or policy-violating reviews, our review removal service takes those down individually. If the whole page is outdated, duplicated, unauthorised or tied to a brand you have moved on from, removing it is the right call. The free assessment tells you which fits, and many clients do both.
How long does it take?
Closing a profile is decided by Trustpilot on the grounds we file — the platform usually decides within 1 to 5 business days, while contested pages need escalation and take longer. Removal from Google follows once the page is closed. You get a realistic picture in the assessment and updates until the search results are clean.
Do I pay before anything happens?
No. You approve a fixed price up front, and you are invoiced only after the profile is closed, the page is gone and you have seen it for yourself.
Free scan
Find out whether your Trustpilot profile qualifies for closure.
Send the link and within 24 hours you have a written answer: what can be done, how long it takes, and a fixed price. Nothing to pay to find out.
- ✓A written answer within 24 hours
- ✓A fixed price and a realistic timeline
- ✓No obligation, and nothing to pay to find out
- ✓Confidential, with an NDA available on request