About us

A specialist team for a specialist problem.

Northlight Reputation was built around one observation: most agencies treat review removal as a side service. We made it the entire business — a team of seven legal specialists working on nothing else — and narrowing the focus is what makes the work repeatable.

Why we only do one thing

Reputation agencies tend to offer everything at once: search suppression, Wikipedia entries, AI visibility, content marketing, crisis PR and review removal somewhere down the list. It is a reasonable business model, but it means the review work is done occasionally, by generalists, against platform rules that change quietly and often.

We took the opposite approach. Trustpilot is all we work on, every day, at volume. That produces three things you cannot get from a generalist: a current read on what the platform is actually accepting, a library of cases that have worked before, and the judgement to know quickly which grounds apply to yours.

The last one matters most. Because we work at volume and know which grounds apply, we can price per result rather than per hour, and invoice only after the removal is verified.

How we work

Every case gets its own evidence file and a named point of contact who answers within one business day. You will not be handed between account managers, and you will not be asked to sit on a weekly call to hear that we are still waiting.

Assessments come to you in writing, with a fixed price and a realistic timeline, so you can decide without pressure and without a sales call.

Why "Northlight"?

A north light is the steady, glare-free light artists work by — the one that shows a subject as it actually is. That is the standard for your review profile: steady, accurate and free of noise, so customers see the real picture of your business rather than a distorted one.

24h Scan turnaround
1 Named contact per case
10+ Countries served
NDA On request
Our beliefs

What we do and do not sign up to.

What we believe

Your review profile is an asset, not a gamble. When a handful of fabricated reviews can shape how thousands of customers see you, that profile deserves to be defended deliberately and managed with precision.

We believe in removals made on legal grounds and at the source, because those are the ones that hold.

And we believe the commercial risk should sit with the party who actually controls the outcome, which is why nothing is invoiced until a removal is verified.

What we don't believe

We do not believe in shortcuts or one-click fixes, and we do not flood profiles with fabricated positive reviews to bury a problem. It is detectable, and it leads to consumer alerts.

We do not believe in retainers for work that has not happened yet. You pay when the result is there.

And we do not believe you should lose sleep because a competitor or a troll decided to attack your business.

Company details

Who you are actually dealing with.

A registered UK company with a real address and a real legal identity. You should expect this of anyone you hire, and you should be suspicious when it is missing.

Registered company

Northlight Reputation Ltd
Registered in England & Wales
Company no. 16428871

Registered office

71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Start with a free assessment.

Send your profile link and we will tell you what can be removed and what it would cost — in writing, within 24 hours.

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