Trustpilot review removal for fake and policy-violating reviews.
Fake accounts, false claims, competitor and abusive content: reviews that breach Trustpilot’s guidelines can be removed. We assess which of yours qualify, build the evidence and dispute them through Trustpilot’s own process. Honest negative reviews are not our business, and we say so up front. Invoiced only once the platform has acted.
- 24hWritten eligibility assessment
- £0Charged before the result
- 1Named contact per case
- NDAAvailable before you share anything
Every decision rests with the platform. We have a 95% success rate after assessment; you receive a written eligibility assessment for your own case before anything starts.
Why it matters
Why accurate customer reviews matter.
A review profile is only useful to consumers, and fair to businesses, when every review on it comes from a genuine experience. Trustpilot’s guidelines exist to protect that, and so does the dispute process we work within.
Consumers rely on it
Buyers read a profile as a record of real customer experiences. A review written by someone who never dealt with the business, or one that states things that did not happen, misleads the people the platform is meant to inform.
Businesses deserve a fair record
Fake accounts, competitor campaigns and reviews meant for another company distort a profile without any failing on the business’s part. Trustpilot’s guidelines give businesses a route to challenge exactly that content.
The right response is evidence
Not posting counter-reviews, not pressuring reviewers, not chasing a number. A properly evidenced dispute, filed through the platform, is the only legitimate way to correct a profile, and the only one we offer. Honest criticism stays.
What we do
Four services, one standard: Trustpilot’s own guidelines.
Reviews, warning banners, whole profiles and what shows up in Google. In each case we assess eligibility under the platform’s rules, prepare the request and see it through. Invoiced only after a verified result.
Most requested
Trustpilot review removal
Fake, defamatory and policy-violating reviews: no genuine experience, false claims, competitor or abusive content. We assess them against Trustpilot's guidelines and dispute them through the platform's reporting and escalation process.
- ✓Eligibility assessed against Trustpilot's guidelines
- ✓Evidence prepared and filed by us
- ✓Invoiced only if the review is removed
Warning & alert resolution
Consumer alerts are lifted when the issue behind them is resolved and evidenced. We identify the trigger, help you put it right and submit the request for review.
- ✓Trigger identified in writing
- ✓Resolution evidenced to the platform
- ✓Invoiced only when the alert is lifted
Profile closure assistance
Old brands, duplicate listings and pages created without authorisation can qualify for closure under Trustpilot's rules. We check eligibility and handle the request.
- ✓Eligibility checked first
- ✓Closure requested through the proper channel
- ✓Invoiced after the result
Google de-indexing
Outdated or removed pages can be submitted to Google for removal from its results. We assess which route applies and file the requests; no outcome is promised.
- ✓Eligible pages only
- ✓Requests filed with Google
- ✓You verify the results before paying
On a platform that is not Trustpilot?
Trustpilot is where most of our work happens, but the same approach applies to other major review platforms. Send the link and we will tell you what can be done.
How this works, and what it is not
Legitimate disputes, filed properly. Nothing else.
Trustpilot removes content that breaches its guidelines when a business reports it with the right evidence. That is the whole of what we do.
The guidelines are the test
Reviews with no genuine experience behind them, false factual claims, competitor or abusive content, personal data and off-topic posts can be reported. A harsh review from a real customer is not removable, and we say so in the scan.
Trustpilot’s own process
Every case runs through the reporting and escalation routes Trustpilot provides to businesses. We never post reviews, never access your account, and never attempt to influence the platform outside those channels.
No guarantees, by design
The platform decides, not us. That is why you receive a written eligibility assessment before anything starts, and why you are invoiced only for items the platform actually removes or resolves.
How it works
You pay only after the review is gone.
No retainer, no setup fee, no charge if we cannot remove it. Every case follows the same four steps.
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Free review scan
Send your profile link. Within 24 hours you get a written scan: what can be removed, and a fixed price for each item.
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Fixed quote per review
You approve a fixed price per removal up front. No hourly billing, no surprises, no obligation to proceed.
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We do the removal work
Evidence building, platform reporting and escalation — handled entirely by our team. You do nothing.
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Verify, then pay
Once the review is confirmed offline, you receive the verification and the invoice — in that order.
Results
Real cases. Anonymised by default.
Our clients are not on this page by name, and that is deliberate — confidentiality is part of what they are paying for. Sectors, timelines and score movements are real.
BEFORE3.1
AFTER4.6
14 competitor-planted reviews removed
A cluster of 1-star reviews appeared in one week from accounts with no order history. All fourteen were confirmed offline, in writing.
BEFORE3.9
AFTER4.4
Five removals, half a star
36 reviews, held down by five 1-star posts from accounts that were never clients. Five targeted removals took the profile from “Great” to “Excellent” in three days.
BEFOREAlert
AFTERClear
Consumer warning lifted
A consumer alert banner sat above the profile for six weeks. We resolved the underlying flags and it has not returned since.
Why Northlight
Trustpilot is all we do. That is why it works.
Most reputation agencies treat review removal as a side service. We made it the whole business, which means our team sees hundreds of cases a month and knows exactly which grounds apply to yours.
- ✓Trustpilot removals every day, at volume
- ✓Removed on legal grounds, at the source — never buried under fake positives
- ✓Fixed price per item, invoiced after the result is verified
- ✓Strict confidentiality on every case, NDA on request
- ✓A named point of contact who answers within one business day
24h
Scan turnaround, in writing
1
Named contact on every case
10+
Countries served
£0
Due before a result
FAQ
Questions we get on most discovery calls.
Cannot find what you are looking for? Ask us directly — we answer within one business day.
Can you actually remove a Trustpilot review?
Yes. Reviews are removed on legal and platform grounds: fake accounts, competitor attacks, defamatory claims, complaints about a different company, reviews with no real transaction, and more. Our team identifies the ground that applies and runs the case until the review is gone. Trustpilot makes the decision, and the free scan tells you what can be done with yours before you commit to anything.
How long does a removal take?
Our team starts the same day you approve the quote. From there, every case is reviewed and decided by Trustpilot itself; in most cases the platform reaches its decision within 1 to 5 business days, though that timing is Trustpilot’s own, not a promise from us. Warning banners and profile closures work the same way, and removal from Google can take longer. What we do promise: proper filing, escalation where needed, updates at every stage, and the full picture in the written scan before you commit.
Which reviews can be removed?
More than most people expect. Fake accounts, competitor activity, defamatory or abusive content, reviews meant for another company and reviews with no real transaction behind them are all candidates. Every case is assessed individually by our team, so if you are unsure about a review, send it: the scan is free.
What does “pay after removal” actually mean?
There is no retainer and no setup fee. You approve a fixed price per review up front, but you are invoiced only after the review is confirmed offline and you can see it is gone. If we cannot remove it, you pay nothing for that review.
Is my case confidential?
Yes. Every case is covered by strict confidentiality. We never publish client names or details without written permission, which is why the results on this site are anonymised by sector. An NDA is available on request before you share anything.
See which items may qualify. Then decide.
Send your Trustpilot link and we will return a written assessment within 24 hours — which items appear to breach the guidelines, a fixed price per item, and a realistic timeline.