Real cases. Anonymised by default.

Fourteen 1-star reviews appeared across a single week, all from accounts created within days of each other and none with an order history. The phrasing repeated across several of them.

We documented the account-creation pattern, the absence of any verifiable transaction and the linguistic overlap, filed the reports together rather than separately, and escalated once. All fourteen were confirmed offline, in writing.

A profile with 36 reviews sat at 3.9, held there by five 1-star posts from accounts that had never been clients, two of them making specific claims about the business that were not true.

We built a focused evidence file for each of the five and filed them together. All five came down. On a profile that size, five 1-stars are worth half a star: the score moved from 3.9 to 4.4 and the label from “Great” to “Excellent”.

A consumer alert banner appeared above the profile after a burst of reviews the platform flagged as coordinated. The activity had not originated from the business, but the banner was live to every visitor regardless.

We traced the origin of the flagged reviews, evidenced that the business had not solicited or generated them, and worked the platform's remediation route rather than simply disputing the banner. It came down and has not returned since.

The business had two listings: one they had built to 4.7 across 180 reviews, and an older unclaimed duplicate at 2.9 that outranked it in search. New customers were landing on the wrong page.

We evidenced that the older listing duplicated an existing profile for the same trading entity and had been created by a third party. It was closed at source, leaving a single profile carrying the reviews the business had actually earned.

An advisory firm's Trustpilot page, tied to a name it no longer traded under, ranked second for its brand, directly beneath the website. Every prospect running a quick check found it first.

We prepared the case on legal grounds and had the page removed from Google's results. The firm's own site, LinkedIn page and press coverage now fill the first results, and the old page no longer appears for the brand.

A software business kept receiving 1-star reviews complaining about a product it did not sell. A similarly named company in an adjacent market was the actual subject, but the reviews were landing on the wrong profile.

This is one of the cleanest grounds there is. We evidenced the mismatch between the complaints and the services the business actually provides, and all six were removed. We also flagged the naming collision so the client could raise it separately.