Consumer alerts for suspected manipulation
The most common banner, applied when Trustpilot believes reviews were bought, incentivised or generated. Lifted by evidencing what actually happened.
★ Warning & alert resolution
Resolve the cause. Then have the alert reviewed.
Consumer alerts and misuse flags sit above everything else on your profile. Trustpilot lifts them when the issue that triggered them is resolved and evidenced. We identify the trigger, help you put it right and submit the request through the platform's own process. You are invoiced only once the alert is lifted.
- ✓Trigger identified in writing within 24 hours
- ✓Resolution evidenced and submitted to the platform
- ✓No result, no charge
- 24hWritten assessment
- £0Charged before the result
- 1Named contact per case
- NDAAvailable on request
Every decision rests with the platform. We have a 95% success rate after assessment; you receive a written eligibility assessment for your own case before anything starts.
Why it matters
It is not one bad opinion. It is the platform itself warning people about you.
A low star rating is something a visitor weighs up. A consumer alert is a verdict, published above your name, by the site they came to trust.
- It appears before your reviews.Nobody scrolls past it neutrally, and most visitors never reach the feedback that would have reassured them.
- It burns paid traffic on arrival.Every click you bought lands on a page carrying an official-looking warning.
- Partners and suppliers see it too.Due-diligence checks routinely include review profiles, and an alert raises questions well beyond consumer sales.
- It compounds.The longer it sits, the more people have seen it, and the more references to it accumulate elsewhere.
What we resolve
The alerts and flags we get lifted.
Trustpilot applies a range of notices to business profiles. Each has a specific trigger, and each can be lifted once that trigger is dealt with properly. These are the ones we handle most.
Alerts caused by competitor activity
Coordinated reviews aimed at your business can look, from Trustpilot's side, like manipulation by you. We show where the activity came from.
Misuse and caution flags
Notices triggered by how reviews were invited, reported or responded to. Corrected at the source and cleared.
Compliance-related notices
Banners linked to a regulatory or consumer-protection concern, resolved by documenting the current position.
Banners that outlived the issue
The original cause was dealt with months ago but the alert is still there. We evidence the resolution and ask the platform to review the alert.
Repeat and returning alerts
A banner that keeps coming back means the trigger was never fully resolved. We fix the cause so it stays gone.
Not sure what triggered yours?
Get my banner assessed
You do not need to know. Send the profile link and our team identifies the cause, tells you what it takes to lift the banner, and gives you a fixed price. Free, in writing, within 24 hours.
The outcome
Same profile. No warning above it.
We deal with whatever triggered the banner rather than arguing about the banner itself, which is why it stays down once it is lifted.
Before
After
How it works
Find the cause, then clear the banner.
Lifting an alert properly means resolving what triggered it. This is the sequence we follow.
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Send your profile link
We look at the banner, the wording used, and the review activity around the point it appeared.
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Written assessment
You get a written assessment naming the likely trigger, what it takes to lift the banner, and a fixed price.
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Approve the quote
One fixed price to resolve and lift, agreed before any work starts.
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Resolved, lifted, verified
We handle the case with Trustpilot and confirm when the banner is gone. The invoice follows.
BEFOREAlert
AFTERClear
Consumer warning lifted, and it has not returned
An online retailer picked up a consumer alert after a burst of reviews Trustpilot flagged as coordinated. The activity had not come from the business at all. We documented where the reviews originated, resolved the flag with Trustpilot and the banner came down. The profile has stayed clear since.
LiftedBanner status today
0Recurrences since
+22%Reported conversion recovery
A past case, anonymised by sector. Outcomes depend on the platform’s decision and vary from case to case.
Our terms
You pay when the alert is lifted. Not before.
A banner either comes down or it does not. That makes it exactly the kind of work that should be paid for on delivery, so that is how we price it.
- ✓No retainer. Nothing is due to open a case.
- ✓No setup fee. The scan and the quote cost you nothing.
- ✓Fixed price. Approved by you before any work starts.
- ✓Invoiced after the result. You see it is gone, then you get the invoice.
- ✓No result, no charge. The risk sits with us, not with you.
What the written scan contains
- Each item on the profile, and the ground it can be removed on
- A fixed price per item, valid for 30 days
- A realistic timeline for your case
- Nothing to sign and nothing to pay to receive it
FAQ
Consumer alerts and warnings, answered.
Cannot find your question? Ask us directly — we answer within one business day.
What is a Trustpilot consumer alert?
A notice Trustpilot places on a business profile to warn visitors about something it has identified: commonly suspected review manipulation, misuse of the platform, or a compliance concern. It appears above the reviews and is visible to every visitor, which is why it does far more commercial damage than a low rating.
Can a consumer alert actually be removed?
Yes. Alerts are applied because defined criteria were met, and they are lifted when Trustpilot accepts that those criteria no longer apply. Our work is identifying what triggered it, resolving that, and getting the resolution recognised.
How long does it take to lift?
Once the remediation case is filed, lifting the banner is Trustpilot's decision — usually reached within 1 to 5 business days, though that timing is the platform’s own. Cases where something needs to change on your side first take longer, and the assessment tells you up front what to expect.
What if the alert was triggered by something on our side?
Then we tell you exactly what needs to change and handle the rest. Many alerts are triggered by things outside the business, such as competitor activity or a third party, and even where the cause is internal it can be corrected and the banner lifted.
Will the banner come back?
Not if the cause is properly resolved, which is why we treat this as a root-cause exercise rather than a dispute. Optional monthly monitoring flags renewed risk early.
Do you need access to our Trustpilot account?
No. We work from the public profile and whatever context you can share. We never ask for your login.
Free scan
Find out what triggered your banner. Free, in writing.
Send your profile link and within 24 hours you have a written assessment of the cause, what it takes to lift the banner, and a fixed price.
- ✓A written answer within 24 hours
- ✓A fixed price and a realistic timeline
- ✓No obligation, and nothing to pay to find out
- ✓Confidential, with an NDA available on request